Hi there…

I’m Liz Tomey and I own the MailOrder-HQ.com Network. Since 1998 I have been running a successful mail order business. I have over 300 dealers (known as affiliates online) who promote all of my services for me, and a list of customers that is out of this world! To all of my dealers and to all of my customers, I want to thank you for so many great years.

Effective as of 9-01-06 I have decided to shut down the mailorder/direct mail part of my business. Two years ago I started building an Internet marketing based business, and it has grown so big that this part of my business is suffering so I have decided to shut it down.

If your ads were on any of my sites, they are still viewable from clicking on the “The Ads” link to your right. All of these ads will remain until they expire. We’re are still taking care of all of our customers and dealers through this transitional stage, but we do ask that you do not send us any other orders. We will return them to you…

Letting go of this part of my business is hard for many reasons. First because of all the great people I’ve met over the years that have been come customers, partners, and many many of you friends, and second because this was the first business I ever started. It grew from a $1000 a year business to a $60,000 a year business in just under two years. I will miss it, but now that my Internet business has taken off so well, running this part of my business is no longer profitable because of the time it takes.

I’d also like to state that I’m not leaving the face of the earth. I’ll no longer be providing advertising services to the mailorder/direct mail audience, but you will see other things from me, so be sure to return here for updates!

Again, I’d like to thank you all, and if you have any comments or questions feel free to either leave them here by clicking on the comments link below or contacting me at www.LizLive.com

To your success!

Liz Tomey

Comments(6)

As online marketers, we sometimes forget to think outside of only advertising online. If you’re only advertising your business online, you are leaving money on the table and not reaching even more potential clients.

But how do you even start with offline advertising?

I started in 1998 by building my own offline mailing list. I was fed up with offline advertising that just wasn’t working, so I decided I would track my own advertising and reach my own customers with an in house mailing list of my own.

I started by setting up a one page sales letter about what kind of information I provided. At the end of the sales letter I had a lead capture form asking for not only their email address, but their postal mailing address also. At the time I was offering offline advertising services for the business opportunity niche, so I explained to visitors that came to my site exactly who I was, what I did, and why they needed to get the information from ME.

I knew I would have to stand out from the crowd. I couldn’t just tell them to sign up for my list because I provide information on ways to make money from home or services to help them advertise. I really needed to get their attention and make them want information from me.

When you set up a sales page to capture offline information about people, you have to ask yourself what else can you offer them? Discounts, freebies, an offline newsletter about products and services you provide. The key is talking them into getting on your list.

You’ll also need to place a form on your page to get their mailing address. Having software that will manage your addresses is very important. Losing these are like losing email addresses for your online list. I use Microsoft Outlook. It was on my computer when I got it, and was easy to use, so that’s what I have always used.

So once you have a great sales letter set up to entice people to sign up for your offline mailing list, you’ll need to advertise this one page sales letter. You’ll do that just like anything else you advertise online. In ezine ads, sig lines, to your email mailing list, etc.

Now, I’m sure you’re thinking that building your own offline mailing list would be great, but would be very expensive because of the high cost of postage. That’s not entirely true. I don’t spend any of my own money on postage.

I publish an offline newsletter targeted to my niche. I provide great information and within the newsletter, advertise products and services related to my niche. I charge people $1-$3 to get this newsletter. This allows me to send them my offline newsletter at no charge, plus a little extra to send them future offers. You can fit up to 4 8×11 pages in and #10 business envelope for .39, so as you can see this isn’t going to cost you a whole lot if you do it right. You could even charge a monthly fee and send your newsletters out monthly to people that subscribe.

Just be creative, over deliver, and take care of your customers that you get from your offline mailing list just like you would your online customers. These people still have Internet access, but you’re contacting them in a more personal way. By being in touch with your customers using this offline, they come to feel like they know you better, and will typically spend more money compared to your online customers.

Try this technique for a few months and you’ll see what I mean. You don’t build your customer list as fast as you would with an online mailing list, but you build stronger relationships with customers who spend more!

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Liz Tomey has been involved in the direct mail marketing business since 1998. In 2004 she took the Internet marketing world by storm with www.TomeyMarketing.com where she offers several products and services to help marketers take their businesses to the next level.
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