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No matter what you are selling or promoting online, you should also be using offline advertising techniques as part of your marketing plan.

There are several different methods of offline advertising that you can use. This article focuses on using display ads. I’ll first tell you what they are and then discuss the different ways to use them.

What are display ads?

Simply put, display ads are text ads that are formatted as camera-ready ads. Meaning that they are typeset to a specific size and are ready for print. Display ads that aren’t printed don’t need to be camera-ready, but they do need to be formatted to the publishers standards of whom you are advertising with.

Who publishes display ads?

Publishers who publish newspapers, magazines, adsheets, and tabloids, mailing services all publish display ads. Display ads are not only published via print though. They can also be published on websites, in rss feeds, via promotional CD’s and more. Today I’m only going to talk about the offline ways to use display ads.

How can you use display ads?

No matter what you are trying to promote or sell, you will find targeted advertising where you can use display ads to promote your business.

If you are trying to sell fishing lures via your website, you could find magazines dedicated to fishing that you can place display ads in. Include your website address in your display ads, and you will have laser targeted traffic coming to your website.

You can use the above scenario with anything you are promoting or selling. All you have to do is find people who publish to your target market.

MLM or opportunity ads are the easiest to promote. There are virtually thousands of options that are out there for this market. You can get your ads in newspapers, opportunity tabloids, adsheets, and more that are sent to opportunity seekers. I know of one site that distributes your opportunity ads on CDs and the response from this one method of display ad advertising will be proof positive to you that display ads DO work and get you laser targeted website visitors.

Even if you offer a service, you can still use display ads to get targeted visitors to your website. For instance, if you offer an accounting service. Find publishers who distribute magazines, trade papers, adsheets, and the like to businesses, or offer financial information. Having your display ad in front of such targeted readers is like guaranteed money.

I hope this article has shown you that using display ads is a very powerful tactic in getting laser targeted visitors to your site no matter what you are selling or promoting. Always look for the most unique methods and there you will find the best methods to help you in your advertising efforts.

Liz Tomey

Liz Tomey has run a direct mail advertising business since 1998. She runs two networks of sites. One in the direct mail niche at www.MailOrder-HQ.com and one in the Internet marketing niche at www.TomeyMarketing.com If you would like more resources on offline advertising options, visit her www.MailOrder-HQ.com site.

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There are many great ways to advertise online. One such way is advertising in adsheets.

What are adsheets?

Adsheets are generally a sheet of camera-ready ads in different sizes on an 8×11 flyer that are circulated to different targeted viewers via mail.

For instance I publish an adsheet called the Tenneessee 5,000. It’s an adsheet that is circulated to 5,000 opportunity seekers each month. Ads offering business services, work at home opportunities, information products, and the like do well in this adsheet. If you were trying to sell a car though, your ad probably wouldn’t do well in the Tennessee 5,000 adsheet.

You’ll find adsheets in various markets that you can advertise in. Just make sure you pick one that is targeted to your market.

Adsheets used to be extremely popular and well known. Over the years they have become few and far between. In the last few years, however, they have been making a come back. You can now find adsheets in almost any market.

I only know of one site that has a listing of different adsheets. www.AdsheetWeb.com It’s an adsheet directory mainly catering to the opportunity seeker crowd, but is now starting to list adsheets in other markets.

Adsheets are a very inexpensive way to get your ads in front of targeted viewers. You can place ads for as little as $2 or less per camera-ready inch to a circulation of 1,000. The bigger the circulation of the adsheet the more expensive it will be. The general rule of thumb for most publishers is to charge $2 per camera-ready inch.

As you can see adsheet advertising is a great way to get your ads out there and in front of targeted prospects. I encourage you to investigate adsheets further, and use them as part of your marketing strategy.

About The Author Liz Tomey has run a successful direct mail business since 1998. Her focus is now on teaching Internet marketers to use offline advertising for their online promotions. If you’d like to learn more about offline advertising visit her site at www.mailorder-hq.com

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As online marketers, we sometimes forget to think outside of only advertising online. If you’re only advertising your business online, you are leaving money on the table and not reaching even more potential clients.

But how do you even start with offline advertising?

I started in 1998 by building my own offline mailing list. I was fed up with offline advertising that just wasn’t working, so I decided I would track my own advertising and reach my own customers with an in house mailing list of my own.

I started by setting up a one page sales letter about what kind of information I provided. At the end of the sales letter I had a lead capture form asking for not only their email address, but their postal mailing address also. At the time I was offering offline advertising services for the business opportunity niche, so I explained to visitors that came to my site exactly who I was, what I did, and why they needed to get the information from ME.

I knew I would have to stand out from the crowd. I couldn’t just tell them to sign up for my list because I provide information on ways to make money from home or services to help them advertise. I really needed to get their attention and make them want information from me.

When you set up a sales page to capture offline information about people, you have to ask yourself what else can you offer them? Discounts, freebies, an offline newsletter about products and services you provide. The key is talking them into getting on your list.

You’ll also need to place a form on your page to get their mailing address. Having software that will manage your addresses is very important. Losing these are like losing email addresses for your online list. I use Microsoft Outlook. It was on my computer when I got it, and was easy to use, so that’s what I have always used.

So once you have a great sales letter set up to entice people to sign up for your offline mailing list, you’ll need to advertise this one page sales letter. You’ll do that just like anything else you advertise online. In ezine ads, sig lines, to your email mailing list, etc.

Now, I’m sure you’re thinking that building your own offline mailing list would be great, but would be very expensive because of the high cost of postage. That’s not entirely true. I don’t spend any of my own money on postage.

I publish an offline newsletter targeted to my niche. I provide great information and within the newsletter, advertise products and services related to my niche. I charge people $1-$3 to get this newsletter. This allows me to send them my offline newsletter at no charge, plus a little extra to send them future offers. You can fit up to 4 8×11 pages in and #10 business envelope for .39, so as you can see this isn’t going to cost you a whole lot if you do it right. You could even charge a monthly fee and send your newsletters out monthly to people that subscribe.

Just be creative, over deliver, and take care of your customers that you get from your offline mailing list just like you would your online customers. These people still have Internet access, but you’re contacting them in a more personal way. By being in touch with your customers using this offline, they come to feel like they know you better, and will typically spend more money compared to your online customers.

Try this technique for a few months and you’ll see what I mean. You don’t build your customer list as fast as you would with an online mailing list, but you build stronger relationships with customers who spend more!

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Liz Tomey has been involved in the direct mail marketing business since 1998. In 2004 she took the Internet marketing world by storm with www.TomeyMarketing.com where she offers several products and services to help marketers take their businesses to the next level.
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